See What We Install. See What It Changes.
Proof isn't screenshots of a pretty website. It's call logs, response times, and booked jobs. Here's what we measure, what we install, and what changes.
What We Measure
These are the numbers we track for every client. Not vanity metrics—operational data that shows whether the system is working.
Missed Calls
Total calls that went to voicemail or rang out during business hours.
Every missed call is a potential job walking to your competitor.
Response Time
Average time from missed call to first contact (text or callback).
Leads contacted within 5 minutes are 21x more likely to convert.
Answer Rate
Percentage of incoming calls answered vs. missed.
Knowing your baseline helps measure improvement after install.
Lead Source Attribution
Which channel each lead came from: Google Ads, GBP, website, referral.
Stop wasting ad spend on channels that don't produce jobs.
Booking Rate
Percentage of leads that convert to booked jobs.
Reveals if the problem is lead quality or follow-up process.
No-Show Rate
Percentage of booked jobs where the customer wasn't home or cancelled last-minute.
Appointment reminders can cut no-shows by 30-50%.
Follow-Up Completion
Percentage of quotes that receive at least 3 follow-up touches.
80% of sales require 5+ follow-ups, but most stop at 1-2.
Quote-to-Close Time
Average days between sending a quote and getting a yes/no.
Shorter cycles mean faster cash flow and fewer stale quotes.
After-Hours Inquiries
Leads that come in outside business hours.
These often get lost—automation captures them while you sleep.
Reactivation Response Rate
Percentage of dormant leads who respond to a reactivation campaign.
Measures the value sitting in your existing contact list.
What the Dashboard Looks Like
Here's what you'll see once the system is installed. Real data, real visibility, real control over your lead flow.
Screenshot: Twilio call tracking dashboard
Real-Time Call Log
Every incoming call logged with timestamp, duration, outcome (answered/missed), and caller ID. No more guessing who called and when.
Screenshot: Automation workflow builder
Missed-Call Recovery Flow
Visual map showing the automation sequence: missed call detected → instant text sent → response tracked → follow-up scheduled if no reply.
Screenshot: Attribution dashboard
Lead Source Report
Pie chart and table showing lead breakdown by source: Google Ads, Google Business Profile, website form, phone call, referral. See which channels produce jobs, not just clicks.
Screenshot: Response time metrics
Response Time Tracking
Average response time by day, by team member, by lead source. Identify bottlenecks and see improvement over time.
Screenshot: CRM pipeline view
Pipeline Overview
Kanban-style board showing leads by stage: New → Contacted → Quote Sent → Booked → Completed. See exactly where leads stall.
Screenshot: Two-way SMS inbox
SMS Conversation History
Full text conversation thread for each lead, logged automatically. Context preserved even when multiple team members respond.
Want to see the actual dashboard? We'll show you a live demo during the audit—using real data from our pilot clients (with permission).
What Changes After Install
We're early-stage, building case studies with our first clients. Here's what we've seen so far—clearly labeled as pilots or representative examples.
Plumbing Contractor — 2 trucks, Saskatoon
Owner was missing 15-20 calls per month while on jobs. No voicemail follow-up system. Leads were calling back hours later—or not at all.
Lead-Lock system: missed-call text-back within 30 seconds, call routing to dispatcher, lead logged to Jobber automatically.
First 30 days: 18 missed calls captured, 11 conversations started via text, 6 jobs booked that would have been lost.
6 recovered jobs × $850 avg = $5,100 in recovered revenue
"I didn't realize how many calls I was losing until I saw the log. The text-back gets them before they Google someone else."
Pilot results — November 2025
HVAC Company — 4 techs, Regina
Slow response to website leads. Average 6+ hours to first contact. Running Google Ads but couldn't track which ads produced jobs.
Speed-to-lead automation: instant text on form submission, lead routing to available dispatcher, source tracking on every lead.
Response time dropped from 6 hours to under 5 minutes. Attribution showed 2 of 5 ad campaigns were producing zero booked jobs.
Paused 2 underperforming campaigns, reallocated $1,200/mo to proven channels
Example install — representative scenario
Electrical Contractor — 1 truck, owner-operator
340 contacts in Housecall Pro from the past 18 months. No follow-up after initial quote. No idea which leads were still warm.
Resurrection campaign: 90-day reactivation sequence sent to dormant leads with personalized offers.
42 responses from 340 contacts (12% response rate). 8 booked jobs from leads who had gone cold.
8 jobs × $1,100 avg = $8,800 from existing list
"These were people who already knew me. I just needed a system to follow up."
Example install — representative scenario
Building Case Studies
We're working with our first clients to document real results. If you'd like to be a case study participant (with 20% off setup fees), mention it in your audit.
What You Get in 15 Minutes
The audit is free. You'll leave with real data about your lead flow and a clear action plan—whether you hire us or not.
Missed-Call Estimate
Based on your call volume, hours, and team size, we'll estimate how many calls go unanswered each month—and what that costs you.
Response Time Benchmark
How fast are you responding to new leads? We'll measure your current response time and show you how it compares.
Lead Routing Map
A visual map of where your leads go from first contact to booked job. We'll show you exactly where leads get lost or stuck.
Tracking Gaps
What can't you measure right now? We'll identify the blind spots in your lead tracking and attribution.
3 Quick Fixes
Three specific actions you can take this week to stop the bleeding—even if you don't hire us.
System Recommendation
If there's a fit, we'll recommend which system (Lead-Lock, Resurrection, or Ops-Stack) matches your situation.
This is not a sales trap.
The audit is genuinely free. We'll give you specific recommendations you can implement yourself. If there's a fit for our systems, we'll explain options—but there's no obligation, no high-pressure close, and no "limited time offer" games.
Common Questions
Straight answers to the questions trades owners ask before booking an audit.
See Your Numbers
15 minutes. You'll leave with a clear "stop-the-leak" plan and real data about your lead flow—not a pitch deck.